30% less sugar,
100% fruity flavour

Introducing Rowntree’s® 30% less sugar Fruit Pastilles and 30% less sugar Randoms®. Featuring the sweets you know and love, but now with 30% less sugar. Read on to find out more…

Rowntrees Fruit Pastilles 30% less sugar - Sharing Bag

Absolutely nothing artificial

Rowntree’s® sweets will never contain any artificial ingredients and this extends to our 30% less sugar range, which remains free from artificial flavours, colours and sweeteners so you can chew with confidence!

Rowntrees Fruit Pastilles 30% less sugar

The science bit

In creating our 30% less sugar range, the removed sugar has been replaced by increasing the fibre content. The maize fibre comes from soluble fibre that is contained in an ingredient called Promitor® Dietary Fibre. It’s easily integrated into existing formulations without changing the taste or texture! As well as having 30% less sugar, the new products also have fewer calories and remain free from artificial flavours, colours and sweeteners, ensuring 100% fruity flavour.

Rowntrees Randoms 30% less sugar - Sharing Bag

Measuring up

There is 38.5g of sugar per 100g of sweets in Fruit Pastilles 30% less sugar compared with 55.9g in the standard product. And then there’s 36.5g of sugar per 100g of sweets in Randoms® 30% less sugar compared with 53.1g in the standard product.

The calories in Randoms® 30% less sugar are 299kcal per 100g, compared with 334 kcal per 100g in the standard product. Fruit Pastilles 30% less sugar have 325 kcal per 100g, compared with 352 kcal per 100g in the standard product.

Rowntrees Randoms 30% less sugar

Give us a try

The 30% less sugar Fruit Pastilles are available in a 38g bag and a 110g sharing bag, and the 30% less sugar Randoms® are available in a 110g sharing bag, as well as a limited edition 38g bag,

The 30% less sugar range is available now.